Description

Mars, Inc. (Mars) is a family owned business operating as a manufacturer of confectionery, food and pet care products. The product line of the company includes chocolate, non-chocolate confectionery, gum, food, drinks and pet care products. Mars markets its products under various brand names which includes M&M’S, Snickers, Dove, Cesar, Sheba, Skittles, Twix, Mars, Starburst, Uncle Ben’s, Pedigree, Whiskas, Royal Canin and Flavia. The company operates in more than 65 countries and distributes its products in over 100 countries in the continents of North America; Europe; Australia, New Zealand and Asia; Latin America; and Africa, India and Middle East.

Global Markets Direct’s Mars, Inc. - Strategic Analysis Review is an in-depth business and strategic analysis of Mars, Inc.. The report provides a comprehensive insight into the company, including business structure and operations, executive biographies and key competitors. The hallmark of the report is the detailed strategic analysis of the company. This highlights its strengths and weaknesses and the opportunities and threats it faces going forward.

Scope

• Provides key company information for business intelligence needs.
• The company’s strengths and weaknesses and areas of development or decline are analyzed. Financial, strategic and operational factors are considered.
• The opportunities open to the company are considered and its growth potential assessed. Competitive or technological threats are highlighted.
• The report contains critical company information – business structure and operations, the company history, major products and services, key competitors, key employees and executive biographies, different locations and important subsidiaries.