Global IT Buyer Industry Outlook to 2010: Technology Buyer Spend and Procurement Strategies and the Impact of Recession and Recovery
By: ICD Research, Published: Jul-2009
Report Code: GMDRP1009

Description
“Global IT Buyer Industry Outlook to 2010” is a new report published by ICD Research that analyzes how IT buyers spend, procurement strategies & practices and business are being affected by the recession. In an uncertain economic climate this report gives you access to the category-level spending outlooks, buyer budgets, supplier selection criteria, business challenges and investment opportunities of leading purchase decision makers. The report also identifies buyers and suppliers future growth, M&A and investment expectations. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels.
Scope
- The opinions and forward looking statements of over 250 industry executives have been captured in our in-depth survey, of which over 50% represent Director & C-level respondents
- This report covers data and analysis on buyer spend, procurement and industry developments by IT buyers and IT vendors worldwide
- The report examines current practices and provides future expectations over the next 12-24 months
- The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading vendor organizations
- Key topics covered include IT buyer spend activity, procurement behaviors & strategies and how these have been affected by the recession, threats & opportunities for the IT industry, economic outlook and business confidence.
- In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats
- The report provides qualitative analysis of the key industry threats and opportunities and contains full survey results
- The geographical scope of the research is global – drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle East
Highlights
- Only 25% of buyers expect to increase their I.T. spend over the next 12 months, with a further 20% looking to maintain it at current levels, however with many claiming to be re-evaluating their supplier base the market open to competition is expected to increase over the coming year
- 35% of I.T. buyers are seeking to engage in partnerships to optimize working capital and reduce costs - closer cooperation between suppliers and buyers is being sought during this time of market uncertainty
- As many as 91% of I.T. buyers think it is important or very important to monitor the supplier's financial strength when selecting a technology vendor
Reasons to Buy
- Drive revenues by understanding future product investment areas and growth regions by leading industry players
- Formulate effective sales & marketing strategies by identifying how buyer budgets are changing and where spend will be directed to in the future
- Better promote your business by aligning your capabilities and business practices with your customer’s changing needs during these times of market uncertainty
- Secure stronger customer relationships by understanding the leading business concerns and changing strategies of IT buyers
- Effectively plan your business strategies
- Predict how the industry will grow, consolidate and where it will stagnate
- Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry