Description

“Europe IT Buying In 2010-2011” is a new report published by ICD Research that analyzes how IT buyers spend, procurement strategies & practices and business planning will be shaped in 2010 to 2011. In an uncertain economic climate this report gives you access to the category-level spending outlooks, buyer budgets, supplier selection criteria, business challenges and investment opportunities of leading purchase decision makers. The report also identifies buyers and suppliers market growth, M&A and investment expectations. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels.

Scope

• Opinions and forward looking statements of 324 industry executives are captured in our in-depth survey, of which over 47% represent Directors, C-levels & Departmental Heads and a further 25% represent senior engineers
• Analysis on buyer spend, procurement and industry developments by IT buyers and IT vendors worldwide
• Key topics include IT buyer spend activity, procurement behaviors & strategies, threats & opportunities for the IT industry and how these have been affected by the economic uncertainty
• In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats
• The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading vendor organizations
• The geographical scope of the research is regional – drawing on the activity and expectations of leading industry players across Europe
• The report examines current practices and provides future expectations over the next 12-24 months
• The report provides qualitative analysis of the key industry threats and opportunities and contains full survey results